Does the start of 2020 have you feeling a little overwhelmed?
Goals to finally organize your tupperware drawer (tell me I’m not alone!)
I get it! This time of year can be super exciting; so many opportunities to learn and grow! But, by the same token, it can also feel a little daunting. My best advice is to look for many, mini wins (that’s right…small things you can do to work towards your goals, and do them often!). Today, I’d love to help you get a “mini win” when it comes to social media.
We all know that having great engagement on your social platforms is essential to running a successful online business. There’s a lot of things you can do (and a lot of things you shouldn’t do!) to create an engaged audience. In this post, I’m going to break several of those down.
The best part? You can literally implement these TODAY! Let’s take a little step towards building a better business in 2019, and dive in:
How can you build engagement?
1. Live Video
This is number one! Maybe you love live video, or maybe you’re scared to death. If you fall in to the latter category, check out my fool-proof facebook live formula for help! I truly truly believe that anyone can be successful using live video, and the statistics back it up (6X more effective than a static post)! One tip for using this type of post to build engagement? Start small! You don’t have to spend 30 minutes on live….just set a goal to go live for a few minutes, and share one short, concise message. Or, go live with something that isn’t even business related, (like sharing a heartwarming moment or funny personal story, like this gal did)
Yep, the good ol’ fashioned kind! This is the second best way to create engagement (still wayyyyy better than a photo or text post!). The best part? You can re-record if you don’t like what you said, or even edit it with simple editing tools like iMovie. One thing to remember when recording video: make sure that you add a catchy title or caption! For example: if you’re posting about how to lost holiday pounds, don’t just say “Here’s a video about how to lose holiday pounds”. Try asking a question (“Feeling sluggish after the holidays?”) or give a teaser (“Here’s the one thing I do every January to lose 5 pounds”).
Stories are a GREAT way to increase engagement, and they’re a ton of fun! Using Instagram stories (which you can even sync to post to your Facebook stories as well), is a great way to drive engagement and build a loyal audience. Don’t forget that stories need the occasional Call-To-Action too! Some of my favorite things to do are to post a story teaser whenever you post on your feed and drive traffic to that post, or to use the stickers and built in features in Instagram to do things like poll your audience or let them ask you a question!
4. Snap a Selfie!
This is pretty straightforward, but may surprise you! Selfies perform better than almost any other type of photo post! But, don’t feel like your selfie moment has to be some glamour shot with a perfectly positioned background…try to be creative and take selfies in places your audience would find relatable or intriguing. Maybe that is volunteering at your kid’s school jogathon, a goofy pic of family game night, an airport selfie before catching a flight, or even sharing some difficult things, like being exhausted after staying up with a fussy baby all night. Let your followers see YOU (the real you!) and they will reward you with loyal engagement.
So, now that we’ve covered what TO DO, let’s talk about what NOT to do!
A few things here, friends…
First, DON’T post a link (unless it’s your own!)! Big no-no! All links do is drive people AWAY from your platform.
Secondly, DON’T post pictures of products! That is 100% the quickest way to “turn off” your audience. Product photos scream “I want your money!” and, while you technically ARE selling something, there is a wayyyyy better way to go about it than spamming people with product images.
Finally. AVOID long-winded posts. People see a long post and just continue to scroll on by (read: zero engagement with your post). If you absolutely must post something long, try to break it up with spacing, emojis etc. so that it is easier for the viewer to glean important information
I want to you how YOU implement these tips and tricks! Let me know how it goes in the comments!